The Grammar Belle

Spiffing y'all up, one typo at a time

My Brain Is Tired

Hey, y’all. I’m operating with a brain that’s been subjected to two straight days of rain, less food than it was being given a couple of weeks ago, and a lack of Diet Dr. Pepper. I suspect it’s fixin’ to go on strike. In light of that, before I lose all function, today’s post will be a short one.

I know all workplaces and industries have their own jargon, their own lingo. Much of it is made up, but some are actual words that you’d pretty much never hear outside your place of business. Unless, of course, you were to visit a competing widget factory. They’d be using the EXACT SAME ridiculous widget-speak. recently published an article on 11 marketing words that should be abandoned in the new year. I have to say I agree wholeheartedly . . . and I have one more to add.

I’ve decided to fuss today about a favorite verb from my work. It’s a real word, one that I hadn’t heard used at all until I landed in the advertising/marketing world. Anybody else out there work someplace where they’re asked, almost daily, to spend time “ideating”? Or “deep in ideation”? Just the mere utterance of that dang word makes my brain hurt. I’m thrilled brainstorming, coming up with ideas, thinking, and the like, but I am completely out of energy for ideating. I think I’ve done* ideated myself out of ideas.


*Done = Already, completely, really; used for emphasis in sentences such as, “Ooh, you done made Mama mad.”

7 comments on “My Brain Is Tired

  1. Harley
    January 9, 2013

    I have no ideation what you’re talking about.

  2. outlawmama
    January 9, 2013

    I loathe ideate.

  3. phil anderson
    January 9, 2013

    Please add ” at this moment in time”. I have no problems with “at this moment” or “at this time”; but where can a moment occur other than in time? In addition to being redundant, it is also pedantic. Or so it appears to me from this place in space where I am currently. I agree completely with the rest of your list. And I know, the ideation of additional words to eliminate from usage in speech or usage in writing, let alone usage in thinking, is outside my ability to ideate, if you get my meaning

  4. Pingback: A Year of Grammar Goodies (With Bonus Pop Quiz) | The Grammar Belle

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This entry was posted on January 9, 2013 by in Don't Make Me Beg, Southernisms.

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