Spiffing y'all up, one typo at a time
Hey, y’all. I’m operating with a brain that’s been subjected to two straight days of rain, less food than it was being given a couple of weeks ago, and a lack of Diet Dr. Pepper. I suspect it’s fixin’ to go on strike. In light of that, before I lose all function, today’s post will be a short one.
I know all workplaces and industries have their own jargon, their own lingo. Much of it is made up, but some are actual words that you’d pretty much never hear outside your place of business. Unless, of course, you were to visit a competing widget factory. They’d be using the EXACT SAME ridiculous widget-speak.
Inc.com recently published an article on 11 marketing words that should be abandoned in the new year. I have to say I agree wholeheartedly . . . and I have one more to add.
I’ve decided to fuss today about a favorite verb from my work. It’s a real word, one that I hadn’t heard used at all until I landed in the advertising/marketing world. Anybody else out there work someplace where they’re asked, almost daily, to spend time “ideating”? Or “deep in ideation”? Just the mere utterance of that dang word makes my brain hurt. I’m thrilled brainstorming, coming up with ideas, thinking, and the like, but I am completely out of energy for ideating. I think I’ve done* ideated myself out of ideas.
*Done = Already, completely, really; used for emphasis in sentences such as, “Ooh, you done made Mama mad.”