Spiffing y'all up, one typo at a time
Hey, y’all. I’ll give 25 bonus points PLUS my undying love and admiration to anyone who can guess what today’s topic is based solely on the title of this post. Got it?
Yes, it’s “everyday.” Oh, and “every day.” Did you know those are different and NOT interchangeable? It’s true. Yes, they have the same letters. Yes, they rhyme. The similarities end there.
I can tell you, without a doubt, that the mix-up and misuse of the two phrases (three words?) is the No. 1 error I see in big-money general advertising.
Y’all ready for me to get to the point? OK. If you need an adjective to describe something that happens on a daily basis or something that is ordinary or routine, then it’s ONE WORD. “Everyday low prices.” “That’s her everyday expression.”
If, however, you’re actually talking about days . . . real days . . . and not just one day, such as today, but all of them, then you need TWO WORDS. “We shop there every day.” “She has that outfit on pert near* every day.”
Now you know TGB has a tried-and-true test-it method! Here how I do it: If I can add in the phrase “each and” before what I’m saying, then I need two words. (“Each and” is two words, so then what follows needs to match!)
I like to eat pizza (each and) every day. NOT: I usually eat pizza at our (each and) everyday diner.
Yes, this one seems tough. But, if you’ll just figure out whether your noun is “day” and you want the adjective “every” to describe it or you already have a noun and you need the adjective “everyday” to describe it, you’ll have it just like that!
Y’all get out there, pack your Sharpies, and start fixing up signs at your local retail establishments. And when doing your very own writing—as opposed to vandalizing others’ writing—promise me you’ll remember that (most of) you are smarter than spellcheck.
*Pert near = Pretty near, just about, almost